Goal: Create a visual identity system for National Bike Month (2025)

Role: visual identity development, illustration

Relationship: I’m currently the full-time graphic designer for the League of American Bicyclists.

Visual Identity

Logo, graphic elements, digital templates for social media, and a digital Bike Month Guide

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Illustration

A product of National Bike Month was an online “What Bike Are You?” quiz, so I illustrated the results. We even made them into stickers, water bottles, and t-shirts!

Road.jpg
Fixed.jpg
Touring.jpg
Tandem.jpg
FullyRigid.jpg
FullSuspension.jpg
Recumbent.jpg
BigWheel.jpg
Gravel.jpg
Folding.jpg
Cruiser.jpg
Cargo.jpg
WhichBike.jpg
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BikeCollage_tshirt_front.jpg