Goal: Create a visual identity system for the League of American Bicyclists’s annual conference in Washington, D.C. for bicycle advocates across the country (2025)
Role: visual identity development
Relationship: I’m currently the full-time graphic designer for the League of American Bicyclists.
Visual Identity
Logo system, color palette, typefaces, photo treatment, printed agenda, badges, venue signage, and digital templates for social media and presentation slides
Photography
Our wonderful event photographer wasn’t able to capture the on-bike moments, so I joined in to document.
