These ingredient illustrations are really fun for me because I research each plant part to make sure I am accurately depicting each with rather simple line drawings. Working with an herbalist who is intimately knowledgeable of these plants in a way that I am not illuminates small nuances in color or shape that set one type of berry apart from another, for instance.

Heart Beet creates and sells products such as medicinal syrups, bitters, salves, elixirs, and vinegar shrubs, all of which have different label needs. It was important to develop a simple style that could easily be rearranged and still look like the same brand family, as Heart Beet is always expanding their product line.